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Newmen is what happens when a designer who's already worked at Syntace and Liteville decides to start fresh. Founded in 2016 by Michi Grätz in the Allgäu region of southern Germany, they design wheels and components that are light, fast and built to take a beating, then put every one through its paces in their own test lab. They've also thought of the little things: their Streem wheels hide the tubeless valve completely inside the rim to cut drag, and their VONOA carbon spokes shave off even more weight.

The range covers road, gravel, cyclocross, MTB and e-bike riding, from feathery carbon race wheels to tough alloy trail rims, plus bars, stems and seatposts. They're trusted at the very top of the sport too, with WorldTour pros racing on them at events like the Giro d'Italia. German precision, clever details and serious speed, without the boring bits.