Formula

Born in Motorsport, Raised on Dirt
These folks have one rule: never stop tinkering. They cut their teeth in the motorbike world, then decided pedalling looked like fun and brought everything they'd learned to mountain biking. Their designers dream it up, their testers try to break it (and they're getting meaner every year), and their factory sweats the details until it's spot on.

Proper Made in Italy
Their HQ is in Prato, a few kilometres from where Leonardo da Vinci grew up, so you could say engineering is in the water. They've made mistakes, got their hands dirty and started again more times than they'd like to admit, and that's exactly how they ended up building stuff that once seemed impossible. Old-school Italian craftsmanship, new-school ideas, and a healthy refusal to sit still.